Whyte is an artistic anthropologist, and his practice is a record of his observations on how society operates within a culture of commodification, whilst simultaneously examining the commodification of society itself. We set out on annual pilgrimages over ever familiar ritualistic terrain, whether that be the countdown to Easter, Halloween or Christmas. Prior to Christian appropriations, the pagans tied their own annual rituals to the seasons - these helped them to welcome in the Spring, celebrate the harvest in the Autumn or just survive the Winter - harmonising communities with each other and Nature. Somewhere along the way, these rites have been twisted into our current hysteric consumer behavioural pattern, which has perverted the initial intentions, bastardising them over and over again into a distorted state in which we must celebrate; because - we must.
The combination of ingrained rituals that have been satiatited with a seasonal opportunism and Machiavellian consumer behavioural control, manifest in a frenzied commodification of the seasons and loss of societal values that hold communities together. The more isolated and secular society becomes, the more the need to replace it with the New Gods. Reaching new heights with the hysteria and mantras around the idea of the limited edition product, the “one - off, only for you and you have to have it”. The fetishisation of the object, the applied and fictitious value resulting from its uniqueness is the thematic in Whyte’s visceral and chaotic eye candy creations - he applies the idea of the limited edition product to our marketisation and consumption of contemporary art.
The beautiful times are seasonal.