About

model:

Cole Projects is a London based curatorial dealership that discovers and exhibits international emerging and mid-career artists. We draw upon over a decade of experience in the industry working in commercial galleries and advising private art collections. We reverse the traditional model of producing exhibitions to sell work. Instead, we sell work to curate exhibitions, creating a flexible and sustainable model that has responded to our new socio-economic environment. We work outside of the traditional gallery context, instead choosing to collaborate with other institutions and off-site spaces, discovering and exhibiting artists from all over the world. In the event of a sale we have the split of 20/80 to the artist, believing in transparency and non-exclusivity. 

    • Unlike a gallery, we do not have a fixed location-  so we do not have the overheads that a gallery has. Therefore we have pulled back the typical artist/gallery split of 50/50 to 20/80. This means that when you buy a work, your support goes even further. This split is more supportive of artists than any other online art platform

    • We offer artists a reputable platform to sell your work before, between (or instead of) representation, with the ability to be included in off site exhibitions. We understanding that flexibility is key, and an ability to work with multiple platforms can often be better for an artist's career so this encouraged-  we are keeping up with a world that is moving towards flexible working

    • Transparency is key in building trust- so we put the prices on the website and will assist artists to price their work if required. This means you know that emerging artists get professional advice on the market value of their work, and that when you want to buy a piece the price doesn’t vary from one buyer to the next

    • Artwork selected by one Curator with previous art market experience, instead of a submission process or an online company, means the artists that are featured are of a consistently high standard

    • We research and present you with the most exciting artists from around the world. At the moment we are showing works by artists from Europe, USA, China and we are going to continue to expand our borders.

    • Instead of separating artist from collector, we build relationships. If you want to see the work physically before buying it, we can arrange studio visits to see the work and meet the artist.